Pesquisa em ADM 2
Pesquisa em ADM 2
Ementa:
Atualização do panorama acadêmico de trabalhos do grupo de pesquisa Experimenta. Avanço do desenvolvimento de trabalhos de pesquisa. Discussões e encaminhamento de pesquisa.
Bibliografia
Foxall, G. R. (2018). An Economic Psychology of the Marketing Firm. In: In: Lewis, Alan (Ed.), Cambridge Handbook of Psychology and Economic Behaviour, (pp. 365-402). Cambridge: Cambridge University Press.
Lavrakas, P. J., Traugott, M. W., Kennedy, C., Holbrook, A. L., de Leeuw, E. D., & West, B. T. (Eds.). (2019). Experimental methods in survey research: techniques that combine random sampling with random assignment. Hoboken/NJ, USA: John Wiley & Sons.
Porto, R. B., & Robert Foxall, G. (2019). The marketing firm as a metacontingency: revealing the mutual relationships between marketing and finance. Journal of Organizational Behavior Management, 39(3-4), 115-144.
Srinagesh, K. (2006). The principles of experimental research. Butterworth-Heinemann. New York: Elsevier.